You’ll Love This Icelandic Holiday Tradition, Even If You Can’t Pronounce It

Happy Jólabókaflóð! Go ahead. Say it. Give it your best shot.

Zenith Bookstore asked local authors and friends (and, uh, mayors) to try to pronounce this charming Icelandic winter tradition that’s all about the love of books and chocolate.

From December 10-24, Zenith Bookstore will help you find the perfect book for everyone on your gift list, give it a traditional wrapping and top it with a complimentary Terroir Chocolate* bar (made in Fergus Falls, MN). They’ll also have free hot cider, author events and other community activities.

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